Our range of dog grooming shampoos includes trusted products from Wahl, TropiClean and our own Groomers World Dog Shampoo range. Whether you are looking for an everyday dog shampoo or something for a more specific coat or skin need, we stock a wide choice to suit both home users and professional groomers.
We stock shampoos for different coat types, including puppy shampoo, hypoallergenic shampoo, whitening shampoo, waterless shampoo, scented shampoos and breed specific shampoos. You will also find options for itchy skin, dandruff, de-greasing and general coat care, making it easier to choose the right product for each dog.
If you are looking to build a full bathing and finishing routine, you can also browse our wider Shampoo, Hygiene & Liquids range, including Dog Mud Bath and Fragrance products

TropiClean Shampoo Bundle – 15% off 4 items or more
From: Original price was: £55.96.£47.57Current price is: £47.57.TropiClean Deep Cleansing Shampoo 3.8L
£54.99-
DEEP CLEANSE – TropiClean deep cleaning dog shampoo’s lush lather cleanses away debris and eliminates odor for a groomer-quality clean.
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SILKY SOFT COAT – A good smelling dog shampoo that controls odor and moisturizes the skin and coat.
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FEEL-GOOD INGREDIENTS – This shampoo for strong odor is derived from natural ingredients such as berries, coconut and aloe.
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PET PARENT APPROVED – Our gentle dog wash is paraben, dye, soap and cruelty free and suitable for use on dogs and cats 12 weeks or older.
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TROPICLEAN– For a tropical experience, pair this with our Moisturizing Conditioner and Deodorizing Spray.
TropiClean Papaya & Coconut 2 in 1 Shampoo 3.8L
£54.99-
CLEANS & CONDITIONS – 2-in-1 shampoo and conditioner for dogs cleans the coat of dirt & debris while conditioning the coat for easy brushing.
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SILKY SOFT COAT – A good smelling dog shampoo that controls odor and moisturizes the skin and coat.
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FEEL-GOOD INGREDIENTS – Our pet shampoo is derived from natural ingredients such as coconut and vitamin E for a silky soft coat.
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PET PARENT APPROVED – Our gentle dog wash is paraben, dye, soap and cruelty free and suitable for use on dogs and cats 12 weeks or older.
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TROPICLEAN – For a tropical experience, pair this with our convenient on-the-go wipes, and smell-good deodorizers.
TropiClean Whitening Shampoo 3.8L
£54.99-
WHITENING & BRIGHTENING – TropiClean’s whitening shampoo for dogs whitens and brightens white coats, enhances all colors and removes stains.
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ELIMINATES DOG SMELL – Our shampoo for white dogs creates a lush lather with a refreshing and long last scent to reduce pet odor.
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FEEL-GOOD INGREDIENTS – This moisturizing blueberry and oatmeal dog shampoo is derived from natural ingredients for a silky soft coat.
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PET PARENT APPROVED – A gentle shampoo for white hair dogs that’s paraben, dye, soap and cruelty free and suitable for use on dogs and cats twelve weeks or older.
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TROPICLEAN – For a tropical experience, pair this with our tear stain remover wash and deodorizer for superior vibrancy.
TropiClean Hypoallergenic Shampoo 3.8L
£54.99-
GENTLE CLEANSING – TropiClean hypoallergenic shampoo for dogs is gentle enough for puppies and kittens with a moisturizing cleanse and a subtle, long-lasting coconut scent.
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SEASONAL ITCH RELIEF – Our soothing coconut dog shampoo provides gentle relief to sensitive skin against seasonal allergies and irritations.
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FEEL-GOOD INGREDIENTS – The sensitive dog shampoo is derived from natural ingredients such as mild aloe and vitamin E that will leave the coat feeling silky soft.
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PET PARENT APPROVED – A gentle dog wash that’s paraben, dye, soap and cruelty free and suitable for use on dogs and cats 12 weeks or older.
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TROPICLEAN – For a tropical experience, pair this with our convenient Hypoallergenic Pet Wipes and Waterless Shampoo for those in-a-pinch moments.
TropiClean Oatmeal & Tea Tree Medicated Itch Shampoo 3.8L
£54.99-
EFFECTIVE ITCH RELIEF – A dog itch relief shampoo that helps sooth dry, irritated skin and provides a comforting oatmeal and tea tree scent.
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MEDICATED FORMULA – Our tea tree dog shampoo is formulated with beta hydroxy, an anti-inflammatory agent, to help provide long lasting itch relief.
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FEEL-GOOD INGREDIENTS – Effective formula is derived from natural ingredients such as moisturizing oatmeal and calming aloe.
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PET PARENT APPROVED – A gentle dog wash that’s paraben, dye, soap and cruelty free and suitable for use on dogs and cats 12 weeks or older.
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TROPICLEAN – For all-over relief pair this dog shampoo for itchy skin with our hypoallergenic wipes.


Dog Grooming Natural Shampoo Bars
Price range: £4.99 through £7.99Tilly & Family Dog Shampoo Bars
- Just 5 Natural ingredients
- Gentle and kind to sensitive skin
- Eliminates Fox & Badger Poo
- Hypo-allergenic
- Eco-friendly
- No Parabens or Sulphates

Wahl Shampoo Bundle – 20% off 4 items or more
From: Original price was: £111.96.£89.57Current price is: £89.57.


250ml Groomers World Dog Shampoo
Original price was: £5.99.£2.99Current price is: £2.99.Wahl 500ml Shampoo’s
£9.99

Shampoo Bundle – 15% off 4 items or more
From: Original price was: £107.96.£91.77Current price is: £91.77.Frequently Asked Questions
The best shampoo for a dog is one that is specifically formulated for canine skin, with a balanced pH, gentle cleansers, and no harsh chemicals. Professional dog shampoos are designed to clean effectively without stripping natural oils, making them safer and better for regular use than human shampoos.
Professional dog groomers typically use concentrated, professional-grade dog shampoos designed for frequent use. These shampoos are effective, economical, and formulated for different coat types, skin conditions, and grooming results such as deodorising, whitening, or soothing sensitive skin.
Most dogs should be shampooed every 4- 6 weeks, depending on coat type, lifestyle, and skin condition. Dogs that get dirty frequently or have specific skin needs may require more regular bathing using a gentle, professional dog shampoo.
Avoid shampoos containing:
- Human formulations
- Strong fragrances
- Sulphates
- Alcohol
- Tea tree oil in high concentrations
These can irritate a dog’s skin and cause dryness or allergic reactions.
Johnson’s baby shampoo is gentler than most human shampoos, but it is still not ideal for dogs. Occasional emergency use may be tolerated, but for regular washing, a proper dog shampoo is always safer and more effective.
No. Dish soaps like Fairy Liquid are very harsh and strip oils from the skin. They can cause severe dryness and irritation and should never be used as a dog shampoo.
Homemade dog shampoo can be used occasionally, but it does not offer the same balanced pH, cleansing performance, or skin benefits as professional dog shampoos. For regular grooming, a purpose-made dog shampoo is recommended.
Yes, it matters a lot. Dogs have much more sensitive skin than humans and a different pH balance. Using the wrong shampoo can cause dryness, irritation, itching, or allergic reactions. Always use a shampoo made specifically for dogs.
Groomers use dog-specific shampoos and conditioners, often diluted to the manufacturer’s guidelines. Many also choose shampoos with added benefits such as coat conditioning, deodorising, flea support, or skin-soothing ingredients.
Washing with water alone is fine for rinsing mud or dirt, but it will not properly clean the coat or remove oils and odours. For a full clean, a dog-specific shampoo is recommended.
Human shampoo is not recommended for dogs. It is formulated for human skin pH and can strip a dog’s natural oils, leading to itching, flaky skin, and discomfort.
No. Dove shampoo is designed for human skin and is not suitable for dogs. Regular use can cause irritation and dryness. Always choose a shampoo made specifically for dogs.
If you don’t have dog shampoo, the safest short-term option is warm water only. Avoid using household or human shampoos. Replace with a dog-specific shampoo as soon as possible.
Professional groomers typically bathe dogs every 4–8 weeks, adjusting frequency based on coat type, skin condition, and lifestyle. They use gentle, professional shampoos suitable for regular use.
The best shampoo for a dog is one that is specifically formulated for canine skin, with a balanced pH, gentle cleansers, and no harsh chemicals. Professional dog shampoos are designed to clean effectively without stripping natural oils, making them safer and better for regular use than human shampoos.
Yes, it matters a lot. Dogs have much more sensitive skin than humans and a different pH balance. Using the wrong shampoo can cause dryness, irritation, itching, or allergic reactions. Always use a shampoo made specifically for dogs.
Professional dog groomers typically use concentrated, professional-grade dog shampoos designed for frequent use. These shampoos are effective, economical, and formulated for different coat types, skin conditions, and grooming results such as deodorising, whitening, or soothing sensitive skin.
Groomers use dog-specific shampoos and conditioners, often diluted to the manufacturer’s guidelines. Many also choose shampoos with added benefits such as coat conditioning, deodorising, flea support, or skin-soothing ingredients.
Most dogs should be shampooed every 4–6 weeks, depending on coat type, lifestyle, and skin condition. Dogs that get dirty frequently or have specific skin needs may require more regular bathing using a gentle, professional dog shampoo.
Washing with water alone is fine for rinsing mud or dirt, but it will not properly clean the coat or remove oils and odours. For a full clean, a dog-specific shampoo is recommended.
Avoid shampoos containing:
- Human formulations
- Strong fragrances
- Sulphates
- Alcohol
- Tea tree oil in high concentrations
These can irritate a dog’s skin and cause dryness or allergic reactions.
Human shampoo is not recommended for dogs. It is formulated for human skin pH and can strip a dog’s natural oils, leading to itching, flaky skin, and discomfort.
Johnson’s baby shampoo is gentler than most human shampoos, but it is still not ideal for dogs. Occasional emergency use may be tolerated, but for regular washing, a proper dog shampoo is always safer and more effective.
No. Dove shampoo is designed for human skin and is not suitable for dogs. Regular use can cause irritation and dryness. Always choose a shampoo made specifically for dogs.
No. Dish soaps like Fairy Liquid are very harsh and strip oils from the skin. They can cause severe dryness and irritation and should never be used as a dog shampoo.
If you don’t have dog shampoo, the safest short-term option is warm water only. Avoid using household or human shampoos. Replace with a dog-specific shampoo as soon as possible.
Homemade dog shampoo can be used occasionally, but it does not offer the same balanced pH, cleansing performance, or skin benefits as professional dog shampoos. For regular grooming, a purpose-made dog shampoo is recommended.
Professional groomers typically bathe dogs every 4–8 weeks, adjusting frequency based on coat type, skin condition, and lifestyle. They use gentle, professional shampoos suitable for regular use.
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