Our range of dog grooming shampoos includes trusted products from Wahl, TropiClean and our own Groomers World Dog Shampoo range. Whether you are looking for an everyday dog shampoo or something for a more specific coat or skin need, we stock a wide choice to suit both home users and professional groomers.

We stock shampoos for different coat types, including puppy shampoo, hypoallergenic shampoo, whitening shampoo, waterless shampoo, scented shampoos and breed specific shampoos. You will also find options for itchy skin, dandruff, de-greasing and general coat care, making it easier to choose the right product for each dog.

If you are looking to build a full bathing and finishing routine, you can also browse our wider Shampoo, Hygiene & Liquids range, including Dog Mud Bath and Fragrance products

Heiniger Everyday 5L Shampoo

£85.99
  • Suitable for all coat types
  • Soap-free, plant-based formula
  • Effectively removes dirt, grease and grime
  • Fresh Springtime botanical fragrance
  • Highly concentrated (dilution 6:1–20:1)
  • Free from SLS/SLES, parabens and petrochemicals

TropiClean Salon Refill Bundle — Save 15% When You Buy 4+

From: Original price was: £55.96.Current price is: £47.57.

TropiClean Deep Cleansing Shampoo 3.8L

£54.99
  • Professional 3.8L deep cleansing shampoo
  • Deeply cleanses
  • Berry, coconut and aloe
  • Leaves coats soft, fresh and easy to manage
  • Suitable for dogs and cats over 12 weeks of age
  • Paraben, dye, soap and cruelty-free formula
  • Made with naturally derived ingredients
  • Sweet berry fragrance

TropiClean Papaya & Coconut 2 in 1 Shampoo 3.8L

£54.99
  • Professional 3.8L 2-in-1 shampoo & conditioner
  • Cleanses and conditions
  • Papaya, coconut and vitamin E
  • Helps relax tangled hair
  • Leaves coats soft, healthy and easy to manage
  • Suitable for dogs and cats over 12 weeks of age
  • Paraben, dye, soap and cruelty-free formula
  • Made with naturally derived ingredients
  • Sweet papaya and coconut fragrance

TropiClean Whitening Shampoo 3.8L

£54.99
  • Whitens white coats and enhances all coat colours
  • Helps remove stains, dirt and pet odours
  • Blueberry, oatmeal, awapuhi and coconut
  • Leaves coats soft, vibrant and easy to manage
  • Suitable for dogs and cats over 12 weeks of age
  • Paraben, dye, soap and cruelty-free formula
  • Made with naturally derived ingredients
  • Sweet Awapuhi and coconut fragrance

TropiClean Hypoallergenic Shampoo 3.8L

£54.99
  • Gentle cleansing
  • Suitable for dogs, cats, puppies and kittens over 12 weeks of age
  • Aloe and vitamin E
  • Helps soothe seasonal skin irritation
  • Leaves coats soft, healthy and easy to manage
  • Paraben, dye, soap and cruelty-free formula
  • Made with naturally derived ingredients
  • Light coconut fragrance

TropiClean Oatmeal & Tea Tree Medicated Itch Shampoo 3.8L

£54.99
  • Helps relieve dry, itchy and irritated skin
  • Beta hydroxy
  • Oatmeal, tea tree and aloe
  • Gently exfoliates, cleanses and conditions
  • Suitable for dogs and cats over 12 weeks of age
  • Paraben, dye, soap and cruelty-free formula
  • Made with naturally derived ingredients
  • Refreshing oatmeal and tea tree fragrance

TropiClean Watermelon Luxury 2-in-1 Waterless Shampoo for Pets, 220ml

£10.49
  • Cleanses, moisturises and conditions
  • Helps eliminate odours
  • Botanical blend
  • Suitable for dogs and cats over 12 weeks of age
  • Soap, paraben, dye and cruelty-free formula
  • pH balanced
  • Fresh watermelon fragrance

Dog Grooming Natural Shampoo Bars

Price range: £4.99 through £7.99
  • Natural solid dog shampoo bar
  • Gentle cleansing for sensitive skin
  • Helps neutralise odours
  • Moisturises while cleansing
  • Plastic-free grooming solution
  • Highly concentrated, long-lasting formula
  • Suitable for regular use on all coat types
Select options This product has multiple variants. The options may be chosen on the product page

Wahl Salon Refill Bundle — Save 20% When You Buy 4+

From: Original price was: £111.96.Current price is: £89.57.
Sale Sold out

250ml Groomers World Dog Shampoo

Original price was: £5.99.Current price is: £2.99.
  • Different coat and skin needs
  • Economical concentrated formula
  • Removes dirt, grease and odours
  • Variety of coat types
  • Naturally derived ingredients
  • Vegan and cruelty-free options
Select options This product has multiple variants. The options may be chosen on the product page

Wahl 500ml Shampoo’s

£9.99
  • Home and salon use
  • Different coat and skin needs
  • Economical concentrated formula
  • Removes dirt, grease and odours
  • Colour-enhancing formulas
  • Soft and healthy coat
  • Wide variety of coat types
  • Trusted Wahl grooming quality
Select options This product has multiple variants. The options may be chosen on the product page
Shampoo,Spa & Hygiene > Dog Shampoo

Frequently Asked Questions

What is the best shampoo for a dog?

The best shampoo for a dog is one that is specifically formulated for canine skin, with a balanced pH, gentle cleansers, and no harsh chemicals. Professional dog shampoos are designed to clean effectively without stripping natural oils, making them safer and better for regular use than human shampoos. 

What shampoo do professional dog groomers use ?

Professional dog groomers typically use concentrated, professional-grade dog shampoos designed for frequent use. These shampoos are effective, economical, and formulated for different coat types, skin conditions, and grooming results such as deodorising, whitening, or soothing sensitive skin.

How often should you shampoo your dog?

Most dogs should be shampooed every 4- 6 weeks, depending on coat type, lifestyle, and skin condition. Dogs that get dirty frequently or have specific skin needs may require more regular bathing using a gentle, professional dog shampoo.

What shampoo should I avoid using on my dog?

Avoid shampoos containing: 

  • Human formulations 
  • Strong fragrances 
  • Sulphates 
  • Alcohol 
  • Tea tree oil in high concentrations 

These can irritate a dog’s skin and cause dryness or allergic reactions. 

Can I use baby shampoo on my dog?

Johnson’s baby shampoo is gentler than most human shampoos, but it is still not ideal for dogs. Occasional emergency use may be tolerated, but for regular washing, a proper dog shampoo is always safer and more effective.

Can I use Fairy Liquid or dish soap to wash my dog?

No. Dish soaps like Fairy Liquid are very harsh and strip oils from the skin. They can cause severe dryness and irritation and should never be used as a dog shampoo.

Can I make homemade dog shampoo?

Homemade dog shampoo can be used occasionally, but it does not offer the same balanced pH, cleansing performance, or skin benefits as professional dog shampoos. For regular grooming, a purpose-made dog shampoo is recommended.

Does it matter what shampoo you use on a dog?

Yes, it matters a lot. Dogs have much more sensitive skin than humans and a different pH balance. Using the wrong shampoo can cause dryness, irritation, itching, or allergic reactions. Always use a shampoo made specifically for dogs. 

What do groomers use to wash dogs?

Groomers use dog-specific shampoos and conditioners, often diluted to the manufacturer’s guidelines. Many also choose shampoos with added benefits such as coat conditioning, deodorising, flea support, or skin-soothing ingredients.

Is it OK to wash a dog with just water?

Washing with water alone is fine for rinsing mud or dirt, but it will not properly clean the coat or remove oils and odours. For a full clean, a dog-specific shampoo is recommended.

Can I use human shampoo on my dog?

Human shampoo is not recommended for dogs. It is formulated for human skin pH and can strip a dog’s natural oils, leading to itching, flaky skin, and discomfort.

Is Dove shampoo safe for dogs?

No. Dove shampoo is designed for human skin and is not suitable for dogs. Regular use can cause irritation and dryness. Always choose a shampoo made specifically for dogs.

What can I wash my dog with if I don’t have dog shampoo?

If you don’t have dog shampoo, the safest short-term option is warm water only. Avoid using household or human shampoos. Replace with a dog-specific shampoo as soon as possible.

How often do professional dog groomers wash dogs?

Professional groomers typically bathe dogs every 4–8 weeks, adjusting frequency based on coat type, skin condition, and lifestyle. They use gentle, professional shampoos suitable for regular use.

What is the best shampoo for a dog?

The best shampoo for a dog is one that is specifically formulated for canine skin, with a balanced pH, gentle cleansers, and no harsh chemicals. Professional dog shampoos are designed to clean effectively without stripping natural oils, making them safer and better for regular use than human shampoos.

Does it matter what shampoo you use on a dog?

Yes, it matters a lot. Dogs have much more sensitive skin than humans and a different pH balance. Using the wrong shampoo can cause dryness, irritation, itching, or allergic reactions. Always use a shampoo made specifically for dogs.

What shampoo do professional dog groomers use?

Professional dog groomers typically use concentrated, professional-grade dog shampoos designed for frequent use. These shampoos are effective, economical, and formulated for different coat types, skin conditions, and grooming results such as deodorising, whitening, or soothing sensitive skin.

What do groomers use to wash dogs?

Groomers use dog-specific shampoos and conditioners, often diluted to the manufacturer’s guidelines. Many also choose shampoos with added benefits such as coat conditioning, deodorising, flea support, or skin-soothing ingredients. 

How often should you shampoo your dog?

Most dogs should be shampooed every 4–6 weeks, depending on coat type, lifestyle, and skin condition. Dogs that get dirty frequently or have specific skin needs may require more regular bathing using a gentle, professional dog shampoo.

Is it OK to wash a dog with just water?

Washing with water alone is fine for rinsing mud or dirt, but it will not properly clean the coat or remove oils and odours. For a full clean, a dog-specific shampoo is recommended.

What shampoo should I avoid using on my dog?

Avoid shampoos containing: 

  • Human formulations 
  • Strong fragrances 
  • Sulphates 
  • Alcohol 
  • Tea tree oil in high concentrations 

These can irritate a dog’s skin and cause dryness or allergic reactions. 

Can I use human shampoo on my dog?

Human shampoo is not recommended for dogs. It is formulated for human skin pH and can strip a dog’s natural oils, leading to itching, flaky skin, and discomfort.

Can I use Johnson’s baby shampoo on my dog?

Johnson’s baby shampoo is gentler than most human shampoos, but it is still not ideal for dogs. Occasional emergency use may be tolerated, but for regular washing, a proper dog shampoo is always safer and more effective.

Is Dove shampoo safe for dogs?

No. Dove shampoo is designed for human skin and is not suitable for dogs. Regular use can cause irritation and dryness. Always choose a shampoo made specifically for dogs.

Can I use Fairy Liquid or dish soap to wash my dog?

No. Dish soaps like Fairy Liquid are very harsh and strip oils from the skin. They can cause severe dryness and irritation and should never be used as a dog shampoo.

What can I wash my dog with if I don’t have dog shampoo?

If you don’t have dog shampoo, the safest short-term option is warm water only. Avoid using household or human shampoos. Replace with a dog-specific shampoo as soon as possible.

Can I make homemade dog shampoo?

Homemade dog shampoo can be used occasionally, but it does not offer the same balanced pH, cleansing performance, or skin benefits as professional dog shampoos. For regular grooming, a purpose-made dog shampoo is recommended.

How often do professional dog groomers wash dogs?

Professional groomers typically bathe dogs every 4–8 weeks, adjusting frequency based on coat type, skin condition, and lifestyle. They use gentle, professional shampoos suitable for regular use.